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Fixing a Struggling Loyalty Program Starts with Knowing Your Customer

Fixing a Struggling Loyalty Program Starts with Knowing Your Customer

Nearly two-thirds of US consumers consider loyalty programs in some of their purchases, but many of these programs are underperforming. Here's how to fix them.

By Maureen Burns

  • 1 min read

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Fixing a Struggling Loyalty Program Starts with Knowing Your Customer
en
octubre 30, 2024
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