The Customer Confidential Podcast
In this Net Promoter System Podcast short, Rob Markey explains how competitive benchmark Net Promoter Scores can provide the basis for goal setting and prioritization.
Leading practitioners of the Net Promoter System® seek feedback not only from their own customers but also from their competitors' customers. Competitive benchmark Net Promoter Scores provide an objective and fair basis for comparing your company's feedback to the feedback your competitors earn. Done right, they can provide the basis for goal setting and prioritization at the highest levels of a company.
Net Promoter System®, Net Promoter Score®, Net Promoter® and NPS®are registered trademarks of Bain & Company, Inc., Fred Reichheld, and Satmetrix Systems, Inc.
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