The Customer Confidential Podcast
What Do B2B Customers Want?
Bain Partner Eric Almquist returns to discuss developments in his Elements of Value framework and how companies are using it.
- août 10, 2017
What do customers really want when they buy a product? Some benefits are fairly obvious—convenience and quality, for example.
But some customers, even those in business-to-business (B2B) markets, are seeking far more from their purchases—hope, self-actualization and motivation.
Bain Partner Eric Almquist returns to The Net Promoter System Podcast to discuss developments in his Elements of Value framework and how companies are using it. Eric introduced his framework, which draws on themes from psychologist Abraham Maslow’s “hierarchy of needs,” last year in Harvard Business Review. In recent months, he has been expanding the framework to consider the specialized needs of companies in B2B markets.
You can listen to our conversation on iTunes, Stitcher or through the player above.
Tell us what you think
Did you like or dislike the latest podcast? Are there people you'd like to hear Rob interview? Let us know!
Want to hear more from today's loyalty leaders?
Explore more episodes of The Customer Confidential Podcast.