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Successful Net Promoter System® companies hone their products and service to suit their customers' needs, and they create a platform that encourages customers to share their experiences, says Bain Partner Rob Markey.
The most successful Net Promoter System companies hone their products and services to suit their customers' needs, and they create a platform that encourages customers to share their experiences with friends and family. Rob Markey, global practice leader of Bain's Customer Strategy and Marketing practice, explains how in this short video.
Read the Bain Brief: Converting loyalty into economic advantage
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