Video
The Story Behind the Smiley Face
The Net Promoter System® adapts an age-old concept for modern business
Shopkeepers have been relying on customers’ faces to gauge satisfaction for centuries. The Net Promoter System simply adapts this age-old concept for modern business.
Net Promoter®, Net Promoter System®, Net Promoter Score® and NPS® are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.
NPS Shorts
Fred Reichheld and Rob Markey, authors of "The Ultimate Question 2.0," discuss the book and the principles of the Net Promoter System®.
January 15, 2013