When responding to an angry customer, few words are as effective as “I’m sorry.” And yet, it’s so hard for some people to apologize sincerely. Why?
In this episode, I welcome back Maurice FitzGerald, retired vice president of customer experience at HP Software and author of Net Promoter—Implement the System. We discuss a topic that’s near and dear to my heart: behavioral economics.
You can listen to our conversation in iTunes, Stitcher or through the player above.
Net Promoter®, Net Promoter System®, Net Promoter Score® and NPS® are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.