Resources

Global CX Standards

Global CX Standards

In 2024 Bain & Company®, in collaboration with Kantar and Qualtrics, created a set of jointly endorsed Global CX Standards, the first ever cross-industry initiative to introduce a common language for excellence in the industry.

Subsequent consultation with CX professionals across the world has enabled us to revise and strengthen these Standards, to provide higher quality and more structure to customer experience practices.

Download your copy of the Global CX Standards today and discover:

Proven Strategies for Superior Customer Experience: Unlock best-in-class practices to elevate customer satisfaction and loyalty across all industries and geographies.

Expert-Backed CX Framework: Leverage the CX Advance Framework℠ to ensure your customer experience initiatives are grounded in expertise and industry leadership.

Actionable Insights and Comprehensive Support: Access guidelines and tools designed to help you consistently deliver exceptional experiences that enrich the lives of your customers and enhance service quality.

Thank you for your interest in the Global CX Standards. You'll receive an emailed copy shortly. We’re delighted to have you join the conversation and look forward to your feedback.