The Ultimate Question 2.0

In this bestselling sequel to The Ultimate Question, Bain & Company's Fred Reichheld and Rob Markey look at leading companies that are using Bain's Net Promoter System^® to revolutionize their customer experience. Learn more about how the Net Promoter System can deliver financial and competitive results:

"The Ultimate Question 2.0"

Fred Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter System℠ into a full-fledged management system that drives extraordinary financial and competitive results.
About the Authors

Learn more about Fred Reichheld and Rob Markey, the bestselling authors of "The Ultimate Question 2.0."
Praise for "The Ultimate Question 2.0"

Read endorsements and praise for "The Ultimate Question 2.0" from notable cross-industry executives representing companies from Apple to American Express.
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View a dynamic video preview of "The Ultimate Question 2.0" including words from the authors, and testimonials from executives.
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