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The Ultimate Question 2.0

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In this bestselling sequel to The Ultimate Question, Bain & Company's Fred Reichheld and Rob Markey look at leading companies that are using Bain's Net Promoter System® to revolutionize their customer experience. Learn more about how the Net Promoter System can deliver financial and competitive results:

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    "The Ultimate Question 2.0"

    Fred Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter System℠ into a full-fledged management system that drives extraordinary financial and competitive results.

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    About the Authors

    Learn more about Fred Reichheld and Rob Markey, the bestselling authors of "The Ultimate Question 2.0."

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    Praise for "The Ultimate Question 2.0"

    Read endorsements and praise for "The Ultimate Question 2.0" from notable cross-industry executives representing companies from Apple to American Express.

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    Watch the preview video

    View a dynamic video preview of "The Ultimate Question 2.0" including words from the authors, and testimonials from executives.

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    Information for the press

    Press release information, contact information, and more details about the book for use by members of the press.

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