Bain Certified Net Promoter Score Benchmarks

Exclusive NPS Benchmark Partners

We have licensed two companies to produce Bain Certified Net Promoter Scores. These market research leaders meet our rigorous standards to deliver the highest quality NPS benchmarks available.

J.D. Power

J.D. Power is a global market research company known for its independent consumer surveys of product and service quality, customer satisfaction and buyer behavior in more than a dozen industries.

ROI Consultancy Services

ROI Consultancy Services offers full-service research, marketing and sales automation, and digital agency support to consultants, investors and corporate clients.

Available NPS benchmarks

At this time, we have Bain Certified Net Promoter Scores for the following industries and categories (all studies focus on US consumers unless otherwise noted):


  • Grocery
  • Women’s clothing
  • Children’s clothing
  • Beauty
  • Consumer electronics
  • Pet food & supplies
  • Sporting goods & apparel

Home goods

  • Home products & decor
  • Home furniture
  • Home appliances
  • Home improvement

Financial services

  • Retail banking
  • Direct banking
  • Small business banking
  • Enterprise banking
  • Self-directed investor services
  • Full-service investor services
  • Credit cards
  • Mortgage origination
  • Mortgage services


  • Life
  • Renters
  • Homeowners
  • Property (claims)
  • Auto (overall)
  • Auto (claims)
  • Health


  • Home internet
  • Home cable
  • Home phone
  • Wireless service


  • Airline loyalty programs
  • Hotel loyalty programs


  • Car sales
  • Vehicle dependability


  • Residential electric
  • Residential gas
  • Business electric
  • Business gas

Canadian studies

  • Car sales
  • Retail banking
  • Self-directed investor services
  • Full service investor services
  • Home internet
  • Home cable
  • Wireless services