Proper Use and Attribution of Net Promoter System Trademarks


Attribution requirements

If you use any of our registered marks (on a website, in a brochure, in an article or when publishing your scores), please follow the rules below:

  • Capitalize all words in the marks, and ensure that you use them accurately. For instance, you should not use NPS Score, as that could be read as "Net Promoter Score Score"
  • Include a "Registered" symbol (®) after the first use of our registered marks (Net Promoter System, Net Promoter Score, Net Promoter, NPS or any of the individual emoticons or the combined emoticon logo)
  • Include the attribution language below in a footnote at the bottom of any page that contains a first use of a registered mark. This footnote cannot be smaller than an 8-point font size.

"Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc."

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