Video

Turning Customers into Promoters

In this Harvard Business Review Management Tip, Fred describes key steps that build loyalty.

By Fred Reichheld

Fred Reichheld explains explains how companies can take calculated measures to build loyalty with their customers.

Fred Reichheld and Rob Markey discuss how companies can strengthen their customer relationships and fuel the growth of their businesses.

We offer unparalleled analytic and organizational tools for the Net Promoter System. Together, we can create an enduring customer-centric culture.

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